PUMP

BRAND IDENTITY - 2023

Design in Intermediate Design Practices in Spring 2023 - PUMP is your young, gym-rat personal training business that provides insight on how to trainer smarter so it's customers "feel the pump". The target audience for this strong and bold gym was to emphasis on individuals who are well-integrated with lifting and are looking for a new outlet of fitness outside of the sports they previously competed in. With a strong social media presence, website, personalized weights, merchandise, and access to connecting with a personal trainer and workout classes - PUMP provides advice to improve your fitness journey to gain muscle.

Creative Quarterly 74 - Runner-Up

Design in Computer Applications in Spring 2023 - This responsive website serves as an extension from the brand identity developed from PUMP. The website's function is to serve as a gateway to an individual's fitness journey. Here, an individual will explore workout classes - tailored to their personal fitness goals and truly experience the essence of PUMP.

Creative Quarterly 74 - Runner-Up

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