Mad Spoon is a nostalgic, edgy, serve-yourself cereal bar based in Brooklyn, New York, designed to capture the energy and eccentricity of NYC. The brand, created as part of my senior honors thesis at TCU, channels a playful yet rebellious spirit, blending childhood whimsy with the raw, expressive pulse of the city.
Rooted in personal memory, Mad Spoon is more than a business concept; it’s a passion project inspired by the Saturday morning cereal rituals I shared with my dad. I led the branding, marketing, and full design execution, infusing the space and its identity with bright colors, bold graphics, and irreverent tone. From custom merch to social campaigns and in-store experience, Mad Spoon invites customers to indulge in childlike joy with a punk-rock twist.
In celebration of completing my thesis, I brought Mad Spoon to life through a fully immersive display, an experience designed not just to showcase my work, but to tell its story. At the heart of the installation stood a self-serve cereal station, where friends, family, and professors gathered to experience the vision firsthand. Opening night was a whirlwind of emotion, pride, gratitude, and deep reflection, marking not only the culmination of my four-year journey as a developing designer, but a moment to share that milestone with the people who’ve supported me every step of the way.
This project is dedicated to my parents, my biggest believers and the originators of so many wild dreams. What began as a simple spark during childhood breakfasts became the most meaningful project of my college career. Born from a vision we once imagined together, Mad Spoon became more than a thesis, it became a dedication to every story we shared over cereal, every late-night pep talk, and every reminder that I was capable of creating something extraordinary. This was never just about cereal. It was about honoring the people who taught me to dream big, and gave me the courage to chase those dreams with everything I had.
