Designed in Digital Portfolio in Fall 2022 - Rolled is your polished, contemporary variation of your grandma’s bakery. They offer a wide variety of baked goods including bright, colorful cupcakes, cakes, and cookies. Rolled embraces simplicity, while embodying the welcoming atmosphere of a bakery. Inspired by modern cookbooks, Rolled captures the elegance and sleek essence of a modern bakery with the strong stroke weights of the letterforms and beautiful ball terminals of the title. Contributing to the bakery aspect of Rolled, the l’s of the logo are replaced with rolling pins using Abode Illustrator tools, which complement the ball terminals of the type while embracing the idea of their employee’s hand rolling all baked goods sold. The complement of both polished yet welcoming elements of the logo for Rolled, emphasizes its contemporary take on your favorite bakery.