The project, "Something New," was created by Executive Designer Tyler Kitchens at Tracy-Locke and Tasked me with the unique opportunity to develop, design, and make a hypothetical dressing line for Tabasco. This project was assigned to Visiting Designers in Spring 2024.

Through brand research and understanding the culture of Tabasco, I designed a realistic advertising strategy for Tabasco Dressings. The headline "Packing the Punch in the Salad Dressing Aisle" disrupts Tabasco's already substantial following to engage and experience the new traditional flavor of Tabasco in their favorite variations of dressings. In this project, I developed five new dressing flavors - all inspired by the peppers from their culinary culture. Through copywriting, package design, and advertisement strategies - this campaign embraces the heat of Tabasco in a new, flavorful category.